Autumn 2024 Quarterly Research Report
Drawing from a range of sources, this report provides an overview of the health of the North East’s visitor economy, identifying challenges,…
Unlocking the potential of the North East visitor economy.
Destination North East England is here to deliver economic growth across our visitor economy.
It is a regional collaboration with an ambition to unlock the untapped potential in the North East of England by developing our regional eco-system, attracting investment and of course supporting industry.
The North East of England was chosen to deliver the first-ever Destination Development Partnership pilot in England, receiving £2.25 million from the Department for Culture, Media, and Sport (DCMS) over three years. This pilot has been the catalyst for the development of an ambitious ten-year plan that will double the size of our regional visitor economy and create a positive impact for our residents and those who call the North East of England home.
Destination North East England operates and delivers across all seven local authority areas, working together to create jobs, develop skills, drive quality, create new experiences, work with the travel trade, support innovation, attract major events and improve the accessibility and sustainability of the sector.
Destination North East England supports the growth of a sustainable visitor economy across Newcastle, Gateshead, Northumberland, North Tyneside, South Tyneside, Durham, and Sunderland.
We have a ten-year plan to double GDP of the visitor economy from £5.2 billion to £10.3 billion.
The visitor economy can make a huge contribution to the regional economy, directly and through the local supply chain.
The visitor economy makes a significant contribution to the UK’s economy and the growth potential in our region is significant.
Our ten-year plan will develop our regional eco-system and could support the provision of more than 25,000 new jobs.
Creating new visitor experiences and products
Our visitor economy is made up of a number of key stakeholders who can influence and play a part in its growth and success.
From national government, local authorities, and Local Visitor Economy Partnerships (LVEPs) to industry, partners and agencies like Food and Drink North East, Generator and North East Screen. We can all benefit from the growth of our visitor economy.
Through a regional programme of activity, we provide business support to existing and new tourism businesses of all sizes across the whole geography of the North East.
Drawing from a range of sources, this report provides an overview of the health of the North East’s visitor economy, identifying challenges,…
Make tourism and events work for people and the planet. View and download our Regenerative Visitor Economy Framework here.
Become an ambassador and bring your next conference to the North East of England.
Evidence your sustainability commitment to customers and buyers.
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This week (30 September) North East Mayor Kim McGuinness and Destination North East England hosted new tourism minister Sir Chris Bryant at Newcastle College’s Chef Academy to showcase the region’s growth plans and potential for visitor economy.
Travellers are becoming increasingly aware of the environmental and social impacts of their holiday…
Read moreExpanding your international visitor market? Access tips on working with the Travel Trade.
Read moreMore than 150 trailblazers joined us to launch our first-of-its-kind Regenerative Framework.
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