Our Market Insights team have been collating the latest visitor economy data
Welcome to your latest Research & Intelligence Report
Key takeaways from this edition
The team at NewcastleGateshead Initiative on behalf of Destination North East England complies these quarterly reports to provide vital insights into the performance and trends shaping North East England’s visitor economy. With tourism contributing £6.6 billion to the regional economy and supporting nearly 63,000 jobs, the data presented here is essential for businesses across the tourism and hospitality sector.
In 2024, the region welcomed 68.44 million visitors, with a strong recovery in overnight stays up 4.1% since 2019 despite a national decline in day visits. The report also highlights key visitor behaviours, such as shifts in family travel patterns, the continued rise of sustainable practices among attractions, and opportunities linked to business events and international travel.
By understanding these trends, businesses can better tailor their strategies, attract more visitors, and contribute to a thriving, resilient tourism economy.
Drawing from a range of sources, this report provides an overview of the latest data and reports relevant to the North East’s visitor economy, identifying challenges, opportunities and trends to inform visitor economy stakeholders.
This edition begins with a summary of the latest measures of volume and value of tourism for the North East’s economy plus latest feedback from North East businesses.
The report then looks ahead to key upcoming events, openings and investments, before providing a roundup of recent industry publications including new delegate spend data, visitor attractions trends and results of the 2024 Great Britain Tourism Survey.
