National Market Insights

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Domestic and inbound tourism

English tourism in 2019 generated over £100 billion a year and supported 2.6 million jobs and is a major employer of school leavers and young people, as well as an incubator for entrepreneurs and innovation.

Tourism volume and spend:

  • £19.5 billion was spent by British residents on 99.1 million overnight trips in England, equating to 290.3 million nights away from home
  • £56.5 billion was spent on 1.4 billion domestic tourism day trips
  • £24.8 billion was spent by inbound visitors, who made 36.1 million trips and stayed for 252.4 million nights.
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Access the latest data, topics and trends

VisitBritain publish the latest data on insights on domestic and inbound tourism. You can gain a deeper understanding with their industry-leading data and analysis. They provide the latest research into the inbound and visitor economy landscape across the nations, to help inform business decisions and growth markets.

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