In spring/summer 2021, Northumberland County Council and Visit Northumberland launched a campaign starring local businesses from across the county, urging entrepreneurs from the area to get onboard by accessing a new toolkit designed to support their business.
 
Aimed at welcoming people to the county while reminding them to act responsibly - ‘Love It Like It’s Yours’ featured locals including Ally Thompson from Hexham’s Hjem restaurant, Patrick Norris from Belford’s Footsteps in Northumberland and Sally Urwin from Highhouse Farm, Matfen.

There are lots of important messages to get across to visitors to help them get the most out of their visit by offering them friendly guidance. From finding when and where you’re allowed to camp, to learning about tide times, the aim is to educate people on the do’s & don’ts of visiting one of UK’s most rural counties.

This campaign is inspired by the countryside code, encouraging explorers and hikers to read the Northumberland National Park Mountain Rescue hill safety guidance. And there’s lots of useful info on Forestry England’s forest code for walkers and cyclists heading out to walking trails and forests.