Drive sales with Tourism Exchange

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A digital marketplace

Tourism Exchange (TXGB) is a business-to-business digital platform connecting tourism suppliers to distributors around the world. It brings together tourism businesses to drive sales and boost profitability through a broad range of distribution channels and unique campaigns, brought together in one platform.

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Expand your reach

Working in partnership with VisitBritain to bring together businesses and routes to market, TXGB helps customers discover the UK’s tourism product. It is a digital marketplace that connects accommodation, attractions, experiences and tours with more customers. Join once to access multiple sales channels and a growing range of niche distributors and destination websites.

You can join specific campaigns like New Adventures for free alongside established global brands, helping you to expand your reach or become bookable online for the first time.

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TXGB for Tourism Suppliers and Businesses

Working in partnership

Destination North East England has worked in partnership with TXGB to power our New Adventures campaign. It was the first-time multiple destination sites were brought together using the TXGB platform. Ultimately, with the goal of reaching new audiences, TXGB’s involvement makes it easier for businesses to get involved with the new campaign – and for some, become bookable online for the first time. Via a user-friendly dashboard, businesses can connect to national and even global distribution channels including TripAdvisor, AA Rated Trips and the VisitBritain Shop.

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Why should I sign up?

When you sign up to TXGB, you open the door to various distribution opportunities. Your products can be featured on destination websites including, Visit Northumberland and Visit County Durham, in addition to regional campaigns like New Adventures.

  • Real-time two-way data sharing
  • Make your product listing bookable
  • Direct payment & on account channels
  • Free & easy to join
  • Optimise commission costs
  • No booking, no fee.
  • Completely flexible
  • Become bookable on New Adventures
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Sign up to TXGB

Get started If you have any questions about TXGB, the helpdesk is available to ensure you can get connected. T: 0330 223 5050 E:
One of the benefits of being connected to TXGB is the ability to take online bookings through numerous destination management organisations and via the VisitBritain Shop. It also enables us to take part in national campaigns like the National Lottery Days Out alongside regional opportunities via our local destination, including New Adventures. . Ultimately, all the booking and availability information is filtered through from our own system to all of our chosen sales channels. TXGB makes this pretty seamless and helps Newcastle Castle drive more bookings.
Ben Smith, Chief Executive Officer, Newcastle Castle
The team at Visit Durham made us aware of TXGB’s capabilities and we subsequently connected using Digitickets, our existing booking technology. As a result, it was straightforward for Adventure Valley to be able to take part in the National Lottery Days Out Scheme and New Adventures. We saw a rise of 32 percent in our visitor numbers, with March 2022 being our busiest on record, because of this national opportunity. I would recommend both connecting to TXGB and taking part in the National Lottery Campaign – it has improved our business and driven new and repeat customers to visit.
Janine Calzini, Owner, Adventure Valley

TXGB case study, Adventure Valley, Durham

When you sign up to TXGB, why not opt in to the VisitBritain Shop?

The Visit Britain Shop showcases more than 500 bookable experiences across over 300 UK destinations and 94 global markets. Existing TXGB customers can opt-in to the VisitBritain Shop throughout the year, benefiting from the various domestic and global campaigns taking place on the site, including the popular National Lottery Days Out.
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