Do Durham Differently

002 NGI Gateway Durham min

Get involved in Durham’s destination marketing campaign

Durham’s unique and diverse experiences, world-class attractions and eclectic accommodation are the inspiration behind a new campaign aimed at boosting the county’s visitor economy.

Delivered in partnership with tourism business, the Do Durham Differently campaign showcases unique experiences from across the county, emphasising how diverse Durham is.

Do Durham Differently will encourage people to spend longer in the county and explore a wider area. It will run from autumn 2023 to spring 2024, helping to extend the tourist season by attracting visitors outside of the peak summer period.

Do durham diff 2

Working in partnership

Visit County Durham – Durham County Council’s tourism service – has teamed up with partners across the visitor economy for the campaign to help showcase the variety that exists in the county. This includes Locomotion, Raby Estates, The Auckland Project and Beamish, The Living Museum of the North.

From cycling and stargazing to fascinating museums and fantastic food and drink – there are endless possibilities for an incredible holiday in Durham. And Do Durham Differently will share this message with millions of potential visitors through targeted marketing activity, including editorials with national media, influencer commissions and digital advertising.

077 NGI Gateway Durham


Do Durham Differently toolkit

Providing businesses with the assets they need to get involved with the Do Durham Differently national marketing campaign.
By teaming up with partners across the sector for the Do Durham Differently campaign, Visit County Durham can deliver additional, high-profile marketing activity that shines a light on just how much there is to do in Durham. Whether that be an invigorating walk along the Durham Heritage Coast followed by afternoon tea at a luxury hotel; or marvelling at treasures at a museum or gallery followed by a night under the stars in a cosy glamping pod. Add award-winning attractions, heritage sites and fantastic places to eat and drink to the itinerary and you really are spoilt for choice.
Duncan Peake, Destination North East England Board Member and Interim Chair of Visit County Durham

Get inspired now

Visit County Durham has created a dedicated section on its consumer website full of inspiring content to share and promote to visitors across the UK and beyond.
Gradient Header Keilder

Sign up for news and updates

Register for the Destination North East England newsletter packed with news, resources, events and market intelligence.