Do Durham Differently
Help showcase Durham’s unique and diverse experiences.
Get involved in Durham’s destination marketing campaign
Durham’s unique and diverse experiences, world-class attractions and eclectic accommodation are the inspiration behind a new campaign aimed at boosting the county’s visitor economy. Delivered in partnership with tourism business, the Do Durham Differently campaign showcases unique experiences from across the county, emphasising how diverse Durham is. Do Durham Differently will encourage people to spend longer in the county and explore a wider area. It will run from autumn 2023 to spring 2024, helping to extend the tourist season by attracting visitors outside of the peak summer period. |
Working in partnership
Visit County Durham – Durham County Council’s tourism service – has teamed up with partners across the visitor economy for the campaign to help showcase the variety that exists in the county. This includes Locomotion, Raby Estates, The Auckland Project and Beamish, The Living Museum of the North. From cycling and stargazing to fascinating museums and fantastic food and drink – there are endless possibilities for an incredible holiday in Durham. And Do Durham Differently will share this message with millions of potential visitors through targeted marketing activity, including editorials with national media, influencer commissions and digital advertising. |
#DoDurhamDifferently
Do Durham Differently toolkit
By teaming up with partners across the sector for the Do Durham Differently campaign, Visit County Durham can deliver additional, high-profile marketing activity that shines a light on just how much there is to do in Durham. Whether that be an invigorating walk along the Durham Heritage Coast followed by afternoon tea at a luxury hotel; or marvelling at treasures at a museum or gallery followed by a night under the stars in a cosy glamping pod. Add award-winning attractions, heritage sites and fantastic places to eat and drink to the itinerary and you really are spoilt for choice.
