The North East has been showcased in the US as part of a marketing campaign to help grow inbound visits to the region, in partnership with national tourism agency VisitBritain.

The spotlight was shone on a range of attractions and activities, showcasing themes including icons, film locations, adventure, and food and drink, which have great appeal in the US market. Some of the North East’s most iconic sites featured in the advertising activity, including Bamburgh Castle, Durham Cathedral and Newcastle’s famous bridges, making the campaign capture the interest of American travellers.

Destination management organisation Visit County Durham, Durham County Council’s tourism service, led on the initiative on behalf of the region, which saw the North  East become part of VisitBritain’s multi-million-pound international co-operative consumer marketing campaign.

Delivered in partnership and with funding from fellow Local Visitor Economy Partnerships Visit Northumberland and NewcastleGateshead Initiative, the campaign promoted the region to over 3.5 million potential visitors through targeted digital marketing and social media activity.

With activity aiming to make Britain the destination of choice in the USA, Britain’s most valuable inbound visitor market, the awareness and appeal of the region has been raised following the high impact campaign, driving consideration to visit and bookings.