The delivery of events throughout the winter provides yet another compelling reason for local and out of region visitors to consider visiting Northumberland. By amalgamating these events across the wider North of Tyne area, the proposition becomes even more exciting and we expect will stimulate out-of-season demand for visitor economy businesses. “Northumberland has much to offer, from major annual events such as The Alnwick Garden Winter Light Trail and Bamburgh Castle’s Christmas Kingdom, to the return of the amazing Illuminated Sheep and Hexham Abbey’s mesmerising Festival of Flame, we are extremely proud of Northumberland’s offering and are thrilled to join forces and promote these experiences as part of the Winter Warmers festival.

Bringing together and marketing the fantastic events happening across our region under one brand this winter is really impactful. We know that when visitors come to the North East they don’t see our borders and will enjoy the coast, countryside as well as explore our cities, so we are providing a one-stop-shop for them to discover the activities they can get involved whilst they are here. “Newcastle and the wider region is already highly regarded for our Christmas offer with Guardian Travel naming Leazes Park’s Northern Lights trail one of the best in the country and The Times including Newcastle in their list of the UK’s most magical Christmas stays. The Winter Warmers platform builds on our offer and makes it even easier for visitors to find memorable and unique experiences.

Tourism is hugely important to Northumberland’s economy, creating jobs and opportunities that allow communities to thrive. Offering an array of large scale and smaller, community-focused events, alongside other exciting winter initiatives such as the 'Step into the Curious World of Alnwick' town centre promotion programme, provides a way for visitors to engage with the warm winter welcome they'll receive from the communities across Northumberland.