1. Showcase your unique selling point

Every business has a unique selling point. Use this opportunity to highlight what sets your business apart. Whether it's your history, your connection to the local community, or a unique aspect of your service, make sure to convey this in a compelling narrative. A strong, personal story can capture the judges' attention and make your application memorable.

2. Highlight your achievements

Be specific about your achievements and use concrete examples and data to demonstrate your successes. Highlight statistics, awards, recognitions, or certifications your business has received.

3. Feature feedback and reviews

Incorporate customer reviews – good or bad! Real feedback from customers can be very persuasive. Select testimonials that speak to different aspects of your service, such as customer service, quality of experience, and unique offerings. Also, you could show evidence of how you resolved issues/complaints from customers and how you effectively responded to it.

4. Community engagement

Show how your business contributes to the local community. This could be through charity work, partnerships with local suppliers, or initiatives that support local heritage and culture. Community engagement not only highlights your business’s positive impact but also your commitment to the region.

5. Follow the criteria

Carefully read and follow the application criteria. Tailor your responses to address each specific requirement. Make it easy for the judges to see how you meet or exceed the criteria.

Quick Wins:

1. Start Early: Give yourself plenty of time to gather materials, write, and revise your application.
2. Include Data Evidence: Use numbers and metrics to back up your claims. They provide evidence of your success.
3. Keep It Concise: Be thorough but concise. Avoid unnecessary information that could waste word count.
4. Proof Read: Read through your application and then get another person to check again.