Webinar Series: The Power of Film, TV & Screen for the Visitor Economy

Join Destination North East England and Screen Tourism expert Seren Welch for this series of webinars, designed to help you unlock the power of Film, TV & Screen for the Visitor Economy. Discover what you can do to develop products that will attract set jetters learn how you can make your businesses filming friendly.

This series of four webinars will equip you with the tools and knowledge to welcome Hollywood home. Running every Tuesday from 11am from 16th September, Seren will guide businesses through product development best practice, help you navigate licensing and intellectual property and help you understand what major production crews are looking for.

⚠️ Please note, either yourself or a colleague must be able to attend all four webinars in the series. Please only register if you can attend all four. 

Webinar Schedule

Webinar 1 

Tuesday 16th September | 11-12pm

This session will cover how to position your business or site as a potential filming location and understand what makes the region attractive to location managers.

Being prepared increases the chances of being selected as a filming location and sets the foundation for longer-term tourism benefits.

Webinar 2 

Tuesday 23rd September | 11-12pm

This webinar will give you an understanding of what production crews need when they’re on-site or in-region - and how tourism and hospitality businesses can play a supportive role while planning for future screen tourism value.

Well-supported productions are more likely to return, recommend, and boost regional reputation. It also positions businesses for PR once the film is released.

Webinar 3 

Tuesday 30th September | 11-12pm

This week's session will help you with navigating rights, IP, and how to use the buzz of release to market your destination or business. Businesses need to understand how to use the moment of release effectively and legally to amplify their offer and attract attention.

Webinar 4 

Tuesday 7th October | 11-12pm

Learn how to design compelling, screen-themed experiences that appeal to set-jetters and screen tourists - even if you weren’t a filming location.

This is the biggest support gap for many businesses – helping them bridge the inspiration from screen to a bookable, compelling visitor offer.