AI in the Visitor Economy - Free Online Taster Session

Are you curious about AI but unsure how to make it truly work for your tourism, hospitality or visitor economy business? Perhaps you are already using it, but want to delve deeper? Join our free online ‘lunch and learn’ session to explore how AI can enhance marketing, customer experience, and productivity in your business.

This short, interactive session is designed for visitor economy businesses across the North East who want to use AI more confidently and effectively. You’ll gain practical insights into what’s possible within your business. Should you wish to learn even more, attendees can apply for a full-day masterclass and mentoring from an AI specialist, fully funded by Destination North East England.

What to expect

• A hands-on taste of the content, showing real examples of how AI can boost efficiency, engagement, and creativity.
• An overview of the AI in Tourism mentoring programme (January–February 2026) — a full-day masterclass series and tailored 1-to-1 support designed specifically for visitor economy SMEs in the North East.
• Q&A session to help you understand how to apply and what you’ll gain from participating.

This is an informal, welcoming session with opportunities to ask questions throughout.

Why attend

By the end of this session, you’ll:

• Understand how AI can make a tangible difference in your business.
• Get clarity on what the January–February training involves and how it can benefit you.
• Leave inspired and equipped with ideas to explore immediately.

Speakers

• Dr Yulia Dzenkovska (Service Design North) — AI and customer experience specialist, helping organisations adopt AI tools in practical, human-centred ways.
• Simon Laing (Northern Latitude) — Visitor economy innovation specialist with experience supporting SMEs to grow sustainably.

Together, Yulia and Simon are delivering this programme on behalf of Destination North East England.