Lumo believes the surge in demand for its services is due to a combination of an increasing focus on sustainability by leisure and business customers combined with the incredibly strong tourism offer the town and wider area has to offer visitors.
Lumo has carried more than three million customers in the three years since it launched to great fanfare offering a low-cost, great value model to attract people from flying or driving the routes it serves between London, Newcastle and Edinburgh.
The North East based operator is a key partner for Destination North East England’s newly launch Regenerative tourism plan to help make destinations more accessible, inclusive and sustainable. The operator’s bright blue trains are 25 times greener than flying with around 96% CO2 saved compared to driving or flying.
Figures from Inform Direct Review of Company Formations, also show that in 2023 over 1,554 new businesses were established in Northumberland, bringing the number of registered companies in the county up to a record 12,830. Combined with more visitors exploring Northumberland’s attractions, local demand for hospitality, retail, and service-based enterprises has increased, creating opportunities for entrepreneurs to capitalise on the county’s surge in popularity.
Customers have a choice of operators when travelling on the East Coast Main Line. This competition has contributed to growth across all operators on the East Coast route exceeding pre-Covid levels. The Office of Rail and Road (ORR) data also shows Lumo is one of the best performing operators in Britain for punctuality.
The resurgence in use of rail is being reflected across Europe with data by Euromonitor showing rail is the fastest growing travel category worldwide, with a growth of over 35% during 2023-2024 and a third of eco-adventurers saying they prefer trains to air travel.
NewcastleGateshead Initiative is the lead delivery agency for Destination North East England, England's first Destination Development Partnership.
Lumo’s lead-in fares from Morpeth to Edinburgh start from £7.80 and £30.90 for Morpeth to London King’s Cross. Customers can take advantage of fee-free booking when buying from the Lumo website with tickets now available until 31 March 2024.
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