The CPT is recognised by Government as the voice of the bus and coach industry, and the focus for consultation on national and international legislation, local regulations, operational practices and engineering standards. CPT members range from the largest multi-national transport operators to the smallest family businesses.

In 2003, in an effort to raise the profile of coaching across the UK, CPT developed and launched 'Coach Friendly' status. The status has been designed to recognise and reward the commitment made by towns, cities and villages to understanding the requirements of coaches and their passengers, while also providing first-class facilities, access and information for drivers.

This is a prestigious award within the coaching industry both in Britain and abroad and results in more coaching companies looking to bring coach-borne visitors to Alnwick.

Alnwick has enjoyed “Coach Friendly” status for a number of years but Alnwick Town Council was advised last year that the status was under routine review and the Town Council was invited to apply for renewal. The Town Council has now been advised that their application has been successful.

To win Coach Friendly Status again the Town Council had to show that Alnwick was an excellent destination for coach firms, their customers and their staff by highlighting the town’s welcome, its attractions and its facilities. The Town Council was helped in compiling the application by The White Swan Hotel, by the famous Carlo’s fish and chip shop, The Alnwick Garden/Lilidorei and Alnwick Castle.